Who's TUFF?

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Producer | Engineer | Head of Music OperationsDaniel Xander

Daniel has worked in music industry as an engineer and producer since 2002, working with a wide range of artists such as The Lotus Eaters, The Real People, Anthony Russell and Becky Hill. Starting out his career as an engineer for Phil Coxon (OMD) at Liverpools Parr Street Studios, Daniel has worked as a project manager for labels such as Sony and UMG, also appearing as a contibutor for TV shows such as The X Factor.

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Doctor of Social Psychology | Co-FounderDr Shamender Talwar

Dr.Shamender Talwar is a global leading social psychologist who has supported many governments, organisations worldwide, with his unique approach to human behaviour. He has introduced many programs supporting youth in community cohesion and social integration with education in human values through sports,  music & arts.

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Trustee | Visionary | Co-FounderAnna Bornholt Prior

Australian Born, University of Sydney, Conservatorium of Music. Australian Broadcasting Commission Radio Asst Music Producer. Lived and worked in Paris, settled in London, Anna Bornholt Gallery. International Art Dealer, discovered Damien Hirst curated shows, private and corporate collections. Humanitarian, philanthropist, who’s heart energy helps Mankind evolve into Kind Man, Kind Woman. She firmly believes there is no colour of the skin, there is no colour of the flag, only the colour of our hearts  beating in unison with Mother Earth’s, will make our world a kinder place, hence #Kind20. Anna has introduced many sports/music programs supporting youth in community cohesion through education in Human Values and has been instrumental in putting together a trauma specialist project to support the integration of ethnic minority to the indiginus of countries as Co Founder of the TUFF Global Charity. She is also the  Winner of the Pride of Britain Sports Award.
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Global Marketing LeadKierstyn Evans

Kierstyn is a US citizen, relocated to Reykjavik and has been part of the tuff.earth family for a year now. Her interest and expertise in marketing both digital and print has helped to extend the tuff.earth awareness and create a community. She is the social media and marketing muscle of our foundation.

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Chief Information OfficerJames Prior

James has been in the tech startup world working with high growth companies in California, London and Ireland and across a variety of sectors from online education to travel. He has a data driven methodology and has lead the development teams for multiple systems with integrations into fortune 500 companies systems architecture. He loves to meditate and take long walks during his time off away from the screens.

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